Chicago Children's Choir 2011 Annual Report

I saw this publication at the AIGA 365 Design show that is currently going on. This one in particular caught my eye with the cover and then when I opened it I was even more intrigued. On the AIGA website, the designers describe the project as follows: “Every year we donate our time to create an annual report for a cultural institution that is widely known across the world as a benchmark for commitment, quality and dedication. Their only request is that we present the highlights of the year and further solidify the charisma of the Chicago Children’s Choir.” Their goal to show charisma through the design is right on target. That is exactly what I thought of when I looked at the publication. The typeface, the pictures they chose to show, the colors, etc definitely reflect the charisma and personality of the children in the choir. The typeface especially was well chosen. It is a modern serif with a handwritten quality that reflects a fun, innocent, kid-friendly feeling, which is appropriate for a publication about the a children's choir. The designers said, “Our approach has always been as much if not more about the message than the visual. This year we wanted the visual language to feel urban, human, intimate and uniquely Choir.” As you look at the images below, you can see that this was a success. –Donna Zitelli