I discovered this book in the kids section of the MoMA store in Soho. Attracted to the imperative PRESS HERE, I immediately began reading and followed all the instructions of this wonderful children’s book by Hervé Tullet. The book gives you the sensation of things actually happening as a result of your actions on the page (press here, shake the book, tilt it to the left etc.) and it feels magical. The first couple of times literally gave me a feeling of power. PRESS HERE is very compelling and makes the reader a key part of the book. The book is simply illustrated in primary colors with a raw quickly drawn style. Perusing through Tullet's equally playful site, PRESS HERE fits in very well with his body of work. I’ve included the book trailer Chronicle Books made for it. The video shows most of the book, but I definitely think it’s worth finding in a store and exploring for yourself.—Charis Poon
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