Volkswagen 2009 Jetta Clean Diesel Brochure

I came across this brochure design by Volkswagen and was very inspired by it. It was made for the 2009 Clean Diesel Jetta and is named Green Guts. This Jetta that the brochure is featuring uses emission-cleansing technologies and reduces fuel emission and pollution, while also staying powerful and fast. The designers of the brochure used imagery and form to illustrate these ideals of the car. Firstly, the shape of the brochure is geometric and strong, but there is an organic feeling to it also with its two curved corners, resembling a leaf. It is an accordion fold so when it is open it looks like a string of leaves or a vine. The title of the brochure, Green Guts, also covers the two main features of the Jetta – its environmental friendliness and its powerful strong attitude. Also on the cover and in several pages on the inside is an image of the car with tracks that are made of green grass. This shows that the Jetta is environmentally friendly and is leaving green tracks, in a figurative sense, on the Earth. The typography and layout is simple and clean, which is appropriate for advertising a clean, fast car. My favorite part about this brochure is how they were displayed at the Volkswagen dealership. They were attached to white sticks and stuck into a green table – as if they were flowers or plants. So cool! – Donna Zitelli