IKEA Catalog

The Ikea Catalog is an annual catalog published by IKEA. I chose to write about this publication because I think as an image-based publication, it's really successful. The main purpose of the IKEA Catalog is to showcase the furnitures and persuade people to buy them. It employs Verdana as the main font, a simple and straightforward font that is usually thought of as the "default font." However, in my opinion, the font works in this case because IKEA Catalog is aiming to appeal to the mass public, and it does by using such a generic typecase. Inside the catalog, the photographs are the main focus, and on top of each item is a simple and easy to read price and description. It's easy to read, the simple font and description gets the point across clear and fast, which is what the catalog aims for. —Sara Chou