Wally Olins: The Brand Handbook

Wally Olins is Chairman of Saffron Brand Consultants of London, Madrid, Mumbai and New York. He is responsible for many corporate rebranding projects that have occurred, mostly in Europe, in the 20th and 21st century. His book Wally Olins: The Brand Handbook is described to be a must buy for anyone studying or involved in branding, advetising, marketing, or graphic design in general. He breaks down the basic knowledge of how to successfully use branding in today's society.