Bullet Magazine boasts itself to be the first real endeavor into the transmedia world. The company consists of the magazine in print, and the online website including interactive elements, video, media etc. and is also available on mobile devices. The name of the magazine, according to the editor suggests that it is a vessel that pushes past the regular banter and vague images, into something ‘real’ and transcending. The print magazine is more image heavy than anything else, but similar to corduroy gives the same amount of space to every artist, designer musician or actor featured within it's pages. I like that it is not afraid to use four consecutive pages of images stretched across the page, and an article is never continued at the back of the magazine. The layout is very simple and classic, no-fuss but is more edgier from Corduroy. While Corduroy wants to remain timeless, Bullet wishes to cultivate the future taste makers of the globe.—Belinda Hale
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